Streaming has entered a new phase—and so has the way advertisers buy inventory. Today’s advertisers are asking for more. They want transparency, flexibility, and greater control over where their messages appear. NYI’s VP of Advanced Advertising, Jason Swartz, explores the game-changing evolution in streaming, including fixed inventory and precision targeting.
Unlocking CTV’s full potential in today’s media landscape is essential for success. In her latest article, NYI’s VP of Research & Data, Betsy Rella, reveals how advertisers elevate their CTV strategy by prioritizing quality, demanding transparency, measuring outcomes, and choosing partners that empower them.
NYI’s VP of Regional Sales, Tom McLoughlin, explores a multi-layered approach that combines traditional TV and streaming with emerging opportunities to offer new ways to engage audiences and drive results.
Spectrum News NY1 and News 12 advertising gives brands the chance to connect with a dedicated viewer in the New York market. With a focus on hyper-local news, weather, and community stories, NY1 and News 12 offer a direct line to an already engaged audience.
Advertising looking to enhance their marketing impact in the tri-state area can leverage these local news networks to build awareness and drive engagement with key households.
Advertising on TV continues to be one of the most effective ways to reach consumers in the New York market. With a vast and diverse population, brands must use targeted advertising strategies to make a lasting impact. Data-driven insights and multi-screen executions enable TV advertising to reach the right viewers in the New York DMA.
Explore how the shift in Addressable TV to a core advertising strategy marks an alignment of TV advertising with modern viewing habits, it’s reshaping of media planning, and the unique strengths in audience reach.
The digital landscape has transformed how brands engage with consumers, shifting much of the advertising budget to online platforms. Despite the surge of digital tools, TV advertising remains a dominant force for many industries, especially automotive.
New York Interconnect (NYI) is thrilled to announce its inclusion as one of the esteemed participants in the 2025 CIMM & TVB Local Innovation Showcase, a highlight of unique innovations in the evolving TV and video ecosystem, as noted in Forbes. As the industry continues to shift, the need to adapt targeting and measurement initiatives has never been more pressing. NYI’s case studies across the automotive, programming, and political vertical markets represent our innovation within data integration, campaign optimization, campaign delivery, measurement, and attribution.
Reaching the right audience at the right time is the foundation of any successful marketing campaign. Streaming video advertising in the NY market presents an opportunity to connect with engaged viewers across multiple screens. With data-driven insights, brands can optimize their campaigns for maximum impact and measurable results.
NYI’s CEO Andrew Kandel explores the balance between maintaining brand visibility and managing financial risks. It’s natural to go looking for an anchor, and TV represents a media plan’s throughline—a solid foundation in uncertain times. It’s the medium that ensures broad audience engagement and adapts to the evolving regulatory landscape, providing both stability and growth potential.
In the latest TV advertising statistics report, Television continues to remain a powerhouse in the advertising industry. While digital platforms have grown exponentially, TV advertising – with its broad reach and high-volume engagement – continues to grow and adapt to changes in consumer behavior and technology.
The narrative around TV viewership often centers on its decline. But the truth is more nuanced. Despite the rise of streaming, people still watch traditional TV for an average of four hours daily. eMarketer expects that to continue well into 2025, with time spent remaining above four hours daily. This isn’t just a lingering habit—it’s a significant opportunity for marketers.
As the 2024 election cycle revs up, the stakes for political campaigns at every level are higher than ever. From local races to the presidential election, the ability to run effective and efficient advertising campaigns will be crucial in swaying undecided voters and securing victories.
Despite the rapid growth of streaming and digital platforms, cable and local TV networks continue to play a critical role in effectively targeting audiences with political ads. While streaming services have surged in popularity, cable news channels like CNN and FOX News, along with local news networks such as News 12 & Spectrum News NY1, continue to serve as vital channels for reaching voters.
As political campaigns evolve in the streaming age, reaching voters through effective advertising has become more critical than ever. While traditional TV remains a powerful medium for delivering political messages, the rise of streaming services provides an additional platform to target audiences who may not consume content in the same way. Combining TV and streaming allows for an integrated, cross-platform strategy that amplifies political campaign reach, enabling political TV ads to connect with more voters across multiple devices.
Traditional TV advertising campaigns remain a powerful tool in the media landscape despite the rapid growth of streaming platforms. Understanding its mechanics, audience reach, and the benefits it offers is essential for media buyers and advertisers looking to maximize their investment. This article looks into the workings of traditional TV advertising, bringing insights into its continuing relevance in today’s diverse media environment.
As the 2024 election season continues, political campaigns are ramping up their efforts to connect with voters in meaningful, impactful ways. One method gaining considerable attention is addressable TV, a tool that allows advertisers to deliver ads to specific households. For political campaigns targeting voters in the New York market, the ability to strategically use data to reach the right audience is not just a luxury—it’s a necessity. In a crowded media landscape, campaigns must seize every opportunity to make their message heard, and addressable TV presents a powerful solution.
The ability to measure the effectiveness of TV ads is becoming more important than ever. The shift towards data-driven decisions across all platforms means that every dollar spent on advertising needs to prove its worth. Traditional metrics like TV ratings are no longer enough to show whether TV ads are truly driving consumer action.
Enter TV attribution—a powerful tool that connects exposure to TV ads with measurable outcomes like sales, website visits, and more. But what exactly is it, and why is it essential for defining advertising success? Let’s explore how it works, its benefits, and how it plays a key role in driving smarter, more effective campaigns.
NYI’s case study featuring Nissan USA took home top honors for Outstanding Use of Attribution at the 2023 Cynopsis Measure Up Awards on June 14.
