In a rapidly shifting TV landscape, advertisers who view linear and streaming channels as competing silos are missing out on massive opportunities. A smarter, more cohesive TV strategy meets modern audiences where they are watching.
Streaming Ads Enter a New Era of Precision
Streaming has entered a new phase—and so has the way advertisers buy inventory. Today’s advertisers are asking for more. They want transparency, flexibility, and greater control over where their messages appear. NYI’s VP of Advanced Advertising, Jason Swartz, explores the game-changing evolution in streaming, including fixed inventory and precision targeting.
The Requirements for Unlocking CTV’s Full Value
Unlocking CTV’s full potential in today’s media landscape is essential for success. In her latest article, NYI’s VP of Research & Data, Betsy Rella, reveals how advertisers elevate their CTV strategy by prioritizing quality, demanding transparency, measuring outcomes, and choosing partners that empower them.
Tackling the Media Mix: How Advertisers Can Overcome Fragmentation in 2025
NYI’s VP of Regional Sales, Tom McLoughlin, explores a multi-layered approach that combines traditional TV and streaming with emerging opportunities to offer new ways to engage audiences and drive results.
Maximize Your Brand Exposure with Spectrum News NY1 & News 12 Advertising
Spectrum News NY1 and News 12 advertising gives brands the chance to connect with a dedicated viewer in the New York market. With a focus on hyper-local news, weather, and community stories, NY1 and News 12 offer a direct line to an already engaged audience.
Advertising looking to enhance their marketing impact in the tri-state area can leverage these local news networks to build awareness and drive engagement with key households.
Advertising on TV in the New York DMA: Key Insights for Success
Advertising on TV continues to be one of the most effective ways to reach consumers in the New York market. With a vast and diverse population, brands must use targeted advertising strategies to make a lasting impact. Data-driven insights and multi-screen executions enable TV advertising to reach the right viewers in the New York DMA.
Addressable TV Is No Longer “Optional” – It’s Table Stakes
Explore how the shift in Addressable TV to a core advertising strategy marks an alignment of TV advertising with modern viewing habits, it’s reshaping of media planning, and the unique strengths in audience reach.
Why TV Advertising Works for Automotive Brands in the Digital Age
The digital landscape has transformed how brands engage with consumers, shifting much of the advertising budget to online platforms. Despite the surge of digital tools, TV advertising remains a dominant force for many industries, especially automotive.
NYI Highlighted in CIMM/TVB Local TV & Video Innovation Showcase
New York Interconnect (NYI) is thrilled to announce its inclusion as one of the esteemed participants in the 2025 CIMM & TVB Local Innovation Showcase, a highlight of unique innovations in the evolving TV and video ecosystem, as noted in Forbes. As the industry continues to shift, the need to adapt targeting and measurement initiatives has never been more pressing. NYI’s case studies across the automotive, programming, and political vertical markets represent our innovation within data integration, campaign optimization, campaign delivery, measurement, and attribution.
Achieving Marketing Goals with Streaming Video Advertising in the NY Market
Reaching the right audience at the right time is the foundation of any successful marketing campaign. Streaming video advertising in the NY market presents an opportunity to connect with engaged viewers across multiple screens. With data-driven insights, brands can optimize their campaigns for maximum impact and measurable results.
Finding Advertising’s Anchor in the Storm: Ahoy, TV
NYI’s CEO Andrew Kandel explores the balance between maintaining brand visibility and managing financial risks. It’s natural to go looking for an anchor, and TV represents a media plan’s throughline—a solid foundation in uncertain times. It’s the medium that ensures broad audience engagement and adapts to the evolving regulatory landscape, providing both stability and growth potential.
2025 TV Advertising Statistics and Trends: What’s Shaping the Industry?
In the latest TV advertising statistics report, Television continues to remain a powerhouse in the advertising industry. While digital platforms have grown exponentially, TV advertising – with its broad reach and high-volume engagement – continues to grow and adapt to changes in consumer behavior and technology.
The Resilience of Traditional TV in a Multi-Screen World
The narrative around TV viewership often centers on its decline. But the truth is more nuanced. Despite the rise of streaming, people still watch traditional TV for an average of four hours daily. eMarketer expects that to continue well into 2025, with time spent remaining above four hours daily. This isn’t just a lingering habit—it’s a significant opportunity for marketers.